The campaign began with a clear objective: humanizing complex data through a relatable, intelligent, and approachable brand presence. We explored how Unilever’s palm portfolio could be translated into a narrative that is not only data-driven but also emotionally engaging. The central idea emerged—NuPalm as both a framework and a persona—bridging the gap between technology and people by embodying clarity, trust, and foresight.
Visual Identity Creation
Mascot Design: A sleek, female-presenting AI figure with soft curves for warmth and clean lines for precision—balancing empathy with intelligence.
Color Palette: I developed the visual identity using a palette of greens and neutrals to symbolize sustainability and Unilever’s commitment to responsible sourcing, complemented by digital blues that convey innovation, intelligence, and trust. This carefully designed color language, paired with empathetic visual elements, transforms Unilever’s palm portfolio into a brand narrative that is both data-driven and emotionally engaging—bridging the gap between complex insights and human connection.
Typography: Modern sans-serif with rounded details—conveying accessibility while maintaining professionalism.
Iconography & Data Visuals: Simplified, modular graphics that echo the mascot’s design language, ensuring a cohesive system.
Motion Language: Subtle, fluid animations reflecting transformation of complexity into clarity.
