For Mylan and Theravance, ‘The Power of Us’ reflected the strength we hold as a united team—leading, expanding, and creating collective impact. The core message was simple: we’re in this together, and by aligning individual accomplishments with organisational goals, we can achieve exceptional results.
My role was to design the concept logo and develop the overall campaign idea, visualising and bringing this message to life through a Conference Meet campaign that engaged and inspired healthcare professionals.
My role was to design the concept logo and develop the overall campaign idea, visualising and bringing this message to life through a Conference Meet campaign that engaged and inspired healthcare professionals.
While the theme, ‘Power of One’ was about coming together of Mylan and Theravance, ‘The Power of Us’ shows how strong we are as a team and we lead and expand together for collective impact. The take-away thought is “we’re in this together” and we have to direct individual accomplishments toward organizational objectives to attain exceptional results.
